Chapter 12 was on the topic of advertising. This was one of the longer chapters that didn't complete catch my interest. However, I made sure to read it because I know advertising is going to be a part of my future career. I didn't know how many components there were to advertising and how many types there were. I was more surprised by this chapter than anything else because there are so many different methods of doing the same thing. It wasn't surprising to see how advertising has converged because it's apparent that most advertising is done through the t.v, computer, and radio.
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Dana GordonI am a sophomore at Frostburg State University. I'm a communications major and wish to be a Public Relations Officer. Archives
April 2015
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