Chapter 12 was on the topic of advertising. This was one of the longer chapters that didn't complete catch my interest. However, I made sure to read it because I know advertising is going to be a part of my future career. I didn't know how many components there were to advertising and how many types there were. I was more surprised by this chapter than anything else because there are so many different methods of doing the same thing. It wasn't surprising to see how advertising has converged because it's apparent that most advertising is done through the t.v, computer, and radio.
Chapter 11 was all about public relations. Wanting to go in to the public relations field, I was more interested in reading this chapter more so than the other ones. What caught my attention the most was the section on public relation activities. Since public relations is such a broad field, it was really good to read all the different branches of it to help choose which specific field I would like to go into. It was also very interesting to see how much technology impacted public relations and caused it to evolve. There are many new fields to focus in now that computers have come into play.
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Dana GordonI am a sophomore at Frostburg State University. I'm a communications major and wish to be a Public Relations Officer. Archives
April 2015
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