Chapter 1 addressed the general idea of communication, culture, and media literacy. In class we talked about culture and what the meaning of it was. We also looked at how the media affects culture, watching hip hop videos from other countries and pointing out the similarities. The chapter does a very good job of explaining the connections between culture and the media today. It gave a more detailed and technical definition of culture, along with variations of it to show that culture is something that varies. The segment on culture and the media was probably the most interesting part of the reading. However, the beginning gave essential definitions, though it wasn't the most exciting. I didn't realize how many different components there are when considering media literacy until I read this chapter. It helped me to understanding that there is a whole lot more to understanding the media than I had previously thought. This chapter was very effective in introducing the elements of mass communication.
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Dana GordonI am a sophomore at Frostburg State University. I'm a communications major and wish to be a Public Relations Officer. Archives
April 2015
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